Brand protection involves a comprehensive approach to safeguarding a company’s intellectual property, reputation, and market presence. A holistic brand protection strategy typically includes:
1. Legal Enforcement & Litigation
2. Online Brand Protection
3. Investigations & Market Surveillance
4.Compliance & Policy Advisory
5.Anti-Counterfeiting & Anti-Diversion Strategies
Trademark, copyright, and patent enforcement Cease & desist actions and litigation
Civil and criminal enforcement against counterfeiters and infringers
Customs enforcement and border protection measures.
Monitoring and takedown of counterfeit listings on e-commerce platforms Domain name monitoring and dispute resolution Social media infringement detection and removal.
Field investigations to identify infringers
Mystery shopping and test purchases to verify counterfeit goods
Supply chain audits to prevent unauthorized distribution
Intelligence gathering on large-scale counterfeiting networks.
Drafting brand protection policies and guidelines
Advising on global IP protection strategies
Regulatory compliance for advertising, labeling, and consumer protection
Collaboration with industry bodies and law enforcement agencies.
Grey market and parallel import investigations
Coordination with customs and government agencies
Engagement with marketplaces and third-party platforms
Proactive measures to prevent unauthorized product distribution.